In September of 2011, Taylor Swift had launched her first perfume Wonderstruck. Since it has been a huge success, Taylor and Elizabeth Arden Company decided to present its first flanker named Wonderstruck Enchanted. “Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored – enchanted – when you know a little more about that someone and still feel that strong connection,” explained Taylor to wwd. The new composition is oriental – gourmand, signed by IFF perfumers Loc Dong and Jean-Marc Chaillan. It opens with notes of wild berries, pink poppy and passion fruit. Heart notes include peony blossoms, sugar-glazed champaca petals and white freesia. White musk, hypnotic vanilla and blonde woods construct the perfume’s found.

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